ADER’s Bluest Fox

6 years ago, South Korea’s legendary label ADER ERROR was launched and up to this day, the number of accomplishments the design collective team achieved has never been interrupted and just by looking at the brand’s latest activities, it appears that they are not planning to stop at all.

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The Seoul-based brand registered remarkable collaborations since 2014 with leading brands such as PUMA, EASTPAK, CASIO, and even BE@RBRICK in their history book.

Like a lone kit out in the wild, ADER left home and ventured out to explore the fashion scenes beyond South Korea. 2 years has already gone past since ADER found a loving family in France with Parisian label MAISON KITSUNÉ‘s Blue Fox Family.

ADER’s Blue Fox Family

Following on from their last capsule with Maison Kitsuné, the Korean incognito led brand is now back with a second collection with the Parisian contemporary hybrid label.

The kit grew to a fox, and as time went by, it evolved into “The Bluest Fox“. Now bringing you their third collaboration with Maison Kitsuné, the collection is built upon the keyword “Blue Nomad” referring to Blue Foxes and its journey with the free and creative blue soul without being constrained by something.

Examining this in further detail, the term “nomad” speaks of people who move from place to place rather than living in a permanent home. Meanwhile, “Blue Fox” simply refers to the Arctic Fox whose coat can appear blue during seasonal changes. Together, it seems to perfectly resonate with the brand’s thrilling adventure into the global fashion scene as a company being constrained to a niche market. They escaped from it and allowed their creative soul to take shape into another form making ADER ERROR the brand that it is now and where they stand amongst major brands in the fashion industry.

CHEONGDAM 408, Apgujeong-ro, Gangnam-gu, Seoul, Republic of Korea

HANNAM 241, Itaewon-ro, Yongsan-gu, Seoul, Republic of Korea

HONGDAE 364-5, Seogyo-dong, Mapo-gu, Seoul, Republic of Korea

SEONGSU 82 Seongsui-ro, Seongsu 2-ga 3-dong, Seongdong-gu, Seoul, Republic of Korea

The range is now available on the official ADER web store and selected Kitsuné stockists online. If you happen to be in South Korea right now then don’t think, just put your sneaks on, and sprint to the closest ADER flagship store to you as it is only available in limited quantities.

In related news, be inspired on how to style the pieces from the Bluest Fox themselves by checking out the lookbook below!

Raphael Paz
Heyy Guys~ I'm Raph! KOBOO was born out of my love for Korean fashion, music and culture. My favourite Korean brands are RAUCOHOUSE, ADER ERROR, and OPENTHEDOOR. I am also a full-fledged ONCE.