In this day and age, the Korean pop culture truthfully has a big influence on fashion and music. This is not the first time we have seen NIKE take on a different approach to its iconic swoosh logo.
In 2019, we saw the release of the Air Max 97 Neon Seoul designed by Gwang Shin who won the “On Air” contest in celebration of Air Max Day basing his design on his city’s bright and vivid night scenes.
Presently, the sneakerhead community woke up to newly-surfaced images on the internet of Nike taking on a new international-inspired colourway of their timeless silhouette Air Force 1 Low.
Needless to say, resellers have already gone and put a price on the market as the mismatched colours, the iconic swoosh logos tinted in tiger-print, South Korea’s football Lion logo visibly seen on the tongue and the national flag embossed on the heel tab are the key features of the sneakers that have sneakerheads prepping up to test their luck in copping a pair on drop day. Most likely crashing web stores due to overloading.
The pair is part of South Korea’s 2020 Football Home & Away collection with the multinational corporation company and is set to release online on the 16th of June 2020 priced at ₩197,000 (approx. £110 / €130 / $130) hitting multiple retailers across the globe.