A year has already gone past since ADER crossed the international waters to find a collaboration partner. Their first global collaboration with Parisian contemporary fashion brand and music label Maison Kitsuné presented them a numerous number of opportunities to further widen their target market which then lead to a collaboration with one of world’s leading sports brand, Puma.
Following on from their last collaboration with Maison Kitsuné, the limited edition collaborative capsule only featured a total of 15 pieces but when you’re working with a brand led by a collective design team overflowing with ideas from an entirely different spectrum, you will receive more than what you’re expecting.
“The Blue Fox Family” collection is heavily fixated on pieces ready for summer wear while featuring a combo of the two brand’s signature logos across all the pieces not only as a primary design but as well as on neck tags, sleeve tags and care labels.
A pre-launch event was held on the 5th of June at ADER’s flagship store in Hongdae causing a mass number of dedicated lovers of the cult brand lined up outside the store. A total of 10 exclusive pieces were available for purchase and was immediately cleared out hours before the doors were due to shut.